Thursday, July 13, 2017

Beginners Guide: Google Ranking. Tips for Improvement In Ranking

What is Google Page Rank:

Page ranking by Google follows an algorithm called PageRank (PR). The purpose of this algorithm is to rank websites to display in Google search engine and use this resultant rank to order websites in that search engine to put the more popular pages to the front. The basics of the algorithm is to calculate the a website’s quality by determining the number of links of various other websites pointing to the website and also the quality of the aforementioned links. In simple mathematical terms, if a page provides quality content, it is considered more important to a wider population of internet users. As a result, it will get a higher number of links from other websites.
When Google first launched its search engine, this algorithm was used. It is the best-known algorithm so far though other algorithms have been developed since that time.
If you want a comprehensive description and analysis of PR algorithm, check out the wikipedia page for Google PR.

For bloggers interested in SEO(search engine optimization), this term comes up sooner or later because they want to put their blog or website at the front pages of google or any other search engine. This blogpost discusses the factors to use this concept for one’s benefit i.e. to make one’s website rank higher in the search engine.

WHY Does Google Page Rank (For SEO) Matter:
Many believe Pagerank is dead- a propaganda spouted everywhere. This is incorrect. This is a very important algorithm that will always be used to rank websites. Many SEO practitioners don’t understand it well and may say it’s not important. But it would be wise not to heed to such ill advise. Many think so because Toolbar PageRank is indeed dead.So what is Toolbar PageRank? It is a webtool to determine the rank of a page by analysing search information from Google’s database.
It used to help SEO bloggers since the tool was updated several times but now according to this souce, Google has now decided to remove this tool.  On their part it’s a considered as a ‘smart’ business decision to stop the manipulation of search results.
The real algorithm, however, is still running but the visual tool used by the bloggers is now taken out. Since the algorithms is running behind the curtain to influence the search results, it is still relevant for bloggers to pay attention to this, if they want to bring their pages forward in the search engine. Thus Google PageRank still matters, though we may not have a visual of the results.
What Should A Blogger Do To Improve Google Page Ranking:
  1. Post  Quality Content:  At first plan what to write and do some research. Writing relevant and informative content is the most important thing for any blogger before thinking about any other SEO strategy. Creating posts for a specific group increases the probability of increased site traffic. Try to think from a reader’s perspective. What do they want in your article? Are you, the poster, providing enough information to satisfy the need of the reader? What will the reader search about in the google search bar to get to your website? All these questions should come to your mind before heading to write a post. For example check out this blog-post (Best Programming Websites for Beginners) from A Programmer’s Experience where the article is targetting beginner programmers and their confusion about where to learn and practice programming. They wanted to see a compiled list of websites ready for them to browse through along with information to let them know what they can expect from each link. They frequently search the web for “programming websites for beginners” and such. Some may fill their posts with keywords but that will ruin the quality of the post and the popularity of the website will eventually decrease. So you must be careful of that.

  2. Frequent Update:  Many feel lazy after a while and start delaying their posts. This is a big no-no especially for the beginner bloggers. Google checks the regularity of websites. Websites that are updated regularly are considered to be more important by PageRank algorithm. Infrequent updates or posts is a leading cause for websites to slowly lose their viewership.

  3. Metadata: Metadata is the information about the page. You can see this youtube video about the definition of metadata. It is very important since search algorithms use this to analyze the popularity of search keys and relevance of pages. They can be added to titles and description. Descriptive metadata should be like an advertisement since they are shown below the link to a page in the search results. For example in the blog-post for Beginner's Guide: Discrete Mathematics And Programming Contests. A descriptive metadata has been added-“It's a Beginner's guide to discrete mathematics and its importance for and  relation to programming contest”. And this is shown in the search result in the following figure





  1. Links to Relevant Websites: If links to other websites are added, be sure the websites you are linking to are popular websites and the links work properly. These not only help the linked websites to rank better but also help you get more viewers since the PR algorithms recommends your websites to have a higher rank. But there is small but important trick here. Rather than writing “click here” or “here” or “this website”, spell out the website name or a keyword referring to that website.

  2. DescriptiveImages:  Alt tags or alternative text descriptor are highly recommended to be used when inserting images or videos in your blog posts. This alt tags help Google to locate and rank a page which is the most important factor for any page/post. Learn more about alt tag in Accessibility’s article about Alt Tag.

  3. Social Networking:  Whenever a new post is written, share it on various social platforms. Some of the popular ones are facebook, twitter, pinterest , google+, youtube and quora. They help you get instant views. The increase in viewership will obviously be noted by the PageRank algorithm for better ranking. Also posting in these platforms, the links to your website will also increase internal count variables of the algorithms which are used to determine page ranks. They can also be used as advertising platforms.



There are so many other advice out there in the internet but these are considered to be the most important for any blogger to follow.



If you are interested in programming problem solutions, reviews of programming websites and useful articles for beginners, feel free to check out A Programmer’s Experience.






2 comments:

  1. Nicely written and very informative. Thanks so much for sharing! :)

    ReplyDelete
    Replies
    1. You're welcome.. Check out my other posts as well. Hope you find them informative too :)

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